The Red Velvet Rope Policy

I've begun re-reading "Book Yourself Solid" by Michael Port this fall because I'm in the middle of developing a new service offering for my business. Because this new service is more focused than my general consulting work, I wanted to go through the exercises in the book to refine my message.

Right now I'm reading the section on the "Red Velvet Rope" policy, where you only do work with clients that meet your qualifications. I'm working on defining my ideal clients for Grant Concierge.

• My ideal clients have a great idea that they want to develop, and it really excites them. They are willing to put the work in to accomplish what needs to be done.
• I work collaboratively with my ideal clients, and communicate frequently with them. There's no hesitation to answer the phone when I see their number pop up.
• My best clients are responsive. If I need some content, they find it. If I have a question, they answer it.
• My ideal clients let me manage the proposal development process and work to match the schedule I create.
• I feel actively interested in helping my ideal clients by giving them information and resources they can use, even if it's out of scope for our current project.